Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Marketing, Engineered is almost two years old now! It's evolved and improved, but the focus remains steadfast on helping leaders and marketers reach highly technical audiences through content and digital marketing. In case you missed some of our episodes, here is a walkthrough of what we covered in 2021.Virtualizing the field sales role with Michael Knight, President of TTI's Semiconductor GroupLinkedIn Miniseries featuring 5 guests, each with a unique perspective on how to leverage the platform, including:Advertising - AJ Wilcox, B2LinkedWriting - John Espirian, Technical CopywriterSales - Nick Capozzi, Sales PitchingSales - Susan Tatum, The Conversion CompanyMeasuring engagement - Scott Ingram, Relationship OneLead gen and spokesperson branding - Erin Moore, TREW MarketingNew platform features - Julia Fellows, TREW MarketingPractical advice to improve your content marketing, including Video - Bryan Fittin from GoRougeXSEO - Kyle Roof from High Voltage SEOTechnical writing process - Morgan Norris, TREW MarketingNewsjacking - Lance Looper, TREW MarketingWhy HubSpot - Andre Leonard, TREW MarketingHigh Performing Websites - Erin Moore, TREW Marketing and Jamie Tokarz, TREW MarketingHoning your digital marketing strategy 2021 State of Marketing to Engineers report - Jenn Corcoran, GlobalSpecDigital Customer Engagement Maturity Model - Richard Barnett, SupplyframeGetting started with digital transformation - Douglas Karr, Martech ZoneTakeaways from 346 marketing & sales books - Douglas Burdett, Marketing Book Podcast2022 marketing planning - Jennifer Dawkins, TREW MarketingStories from executives, marketers and salespeople working in highly technical industries Sabrina Veylder-Pahwa, R2SonicChad Pasho, Mechanical SolutionsSam Morgan, Morgan Polymer SealsMatt Judge, VizseekChris Grainger, EECOJackie Mattox, Women in EngineeringSandy Williams, Access Biomedical SolutionsAcquisition rebranding with Genuen leaders Jeff Gray and Tood VanGilder along with Lee Chapman from TREW MarketingMedia Miniseries with guest host Morgan Norris and 6 experts covering both paid and earned opportunities Gary Lerude, Microwave JournalLee Douglas, AspencoreErik Jansen, ElektorPatrick Carmody, Endeavor GroupLisa Peterson, Lisa Peterson PRGlenn Frates, Cision MediaA huge thank you to all of these guests for sharing their wisdom and experiences on Content Marketing, Engineered!We have an exciting line-up for the start of 20

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related