Jordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts.In this episode, we discuss the benefits and considerations of starting a B2B podcast. We explore the growing popularity of podcasts and the opportunities they present for B2B companies. We also discuss the different formats of podcasts, such as interviews and solo episodes, and the misconceptions people have about podcasting. The conversation covers the importance of planning and strategy before starting a podcast, as well as the tactical steps involved, such as naming the podcast, designing the creative for the podcast, establishing an RSS feed, and choosing an online recording software. We also cover the different ways to measure the success of a podcast.Jordan and I share our recommendations for equipment, including laptops, cameras, microphones, and lighting.TakeawaysBefore getting started, understand the time and commitment it takes to produce a podcast and divert resource accordinglyCreate a hook in the podcast introduction to engage listeners from the start.Consider using music and voiceover to make the podcast introduction more professional and captivating.When creating podcast cover art, choose a design that aligns with your brandMaintain brand consistency by using the same cover art and overlays for your podcast episodes.Invest in essential podcasting equipment, such as a laptop, camera, and microphone, and lightingMeasure podcast success through metrics like listens, downloads, and engagement, and consider using lead capture mechanisms to gather more information about your audience.

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