Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to uncover how marketers should be communicating and developing relationships with journalists to get the most out of their PR efforts. In this episode, Morgan Norris, Senior Brand and Content Strategist at TREW Marketing, talks with Brian Buntz, the Editor-in-Chief of R&D World at WTWH Media. They discuss the evolving landscape of public relations, content marketing, and journalism, particularly in the context of technical publications. They explore how news consumption has changed over the years, the impact of AI on content creation and journalism, and the importance of press releases. Brian shares insights on best practices for brands to engage with media effectively.Key TakeawaysTrade publications are key sources for technical audiences.The voice of the customer is essential for effective storytelling.Press releases should include customer perspectives and data-driven insights.Engaging with media requires flexibility and adaptability.SEO strategies are evolving due to AI and changing search behaviors.Technical brands should focus on building relationships with journalists.ResourcesConnect with Brian on LinkedInConnect with Morgan on LinkedInLearn more about R&D WorldLearn more about WTWH Media

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