Critical Insights to 2020 Industrial Marketing with Amber Cooleen

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Recorded27 Feb 2020

Publisherrss.buzzsprout.com ↗

Handlerec:14181923

Show notes

How do engineers use content to make purchase decisions? Hear the most (and least) surprising findings from recent research conducted by IEEE GlobalSpec and TREW Marketing, Smart Marketing for Engineers: Critical Insight to Engage Engineers in a New Decade including focus on the Millennial engineer.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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