eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.When you think of eCommerce in manufacturing, you may instantly envision a store experience where visitors can purchase low-cost widgets. In reality, eCommerce is much broader and includes numerous diverse digital tactics.Curt Anderson, Founder of B2B Tail, has experienced the evolution of eCommerce, starting from the dot.com boom which he jumped into with both feet. He helps small and medium-sized manufacturing companies identify how eCommerce strategies can help remove friction from the buying process, help buyers make informed decisions, and create a more efficient sales process.During the episode, Curt expands the view of eCommerce beyond the store, including product configurators, ROI calculators, essentially all digital experiences that help the buyer specific and purchase. He also explains how with today's enabling technology, many of the more sophisticated eCommerce tactics of the past are affordable and within reach for smaller manufacturers.Curt is a passionate educator and resource for manufacturers. He co-hosts a weekly LinkedIn Live show called Manufacturing eCommerce Success with Damon Pistulka. He also supports the Manufacturing Extension Partnership (MEP) by producing member webinar series on marketing and digital transformation topics.For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng

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