Calling all industrial marketers! The Industrial Marketing Summit is BACK!On this week's episode, we're sharing all the details on what to expect from the second annual Industrial Marketing Summit, the go-to event tailored specifically to the challenges of marketers in the B2B manufacturing, engineering, and technical industries.Joe Sullivan, co-founder of Gorilla76, is my partner in crime! Together, our agencies are hosting the Industrial Marketing Summit, which will take place Wednesday, February 26 through Friday, February 28, 2025 in the AT&T Hotel and Conference Center at the University of Texas Austin campus.I invited Joe on the podcast this week to talk about what he's most excited about for next year's event and why we started IMS in the first place. We'll peel back the curtain on the event schedule, covering workshops, keynote sessions, panels, and roundtables. We also talk about the positive feedback we received from the 2024 event and how this marketing summit is different from other marketing conferences you could attend. TakeawaysThe Industrial Marketing Summit is designed for industrial marketers.Workshops will provide actionable insights for attendees.The event aims to build a community among industrial marketers.Sponsorships opportunities are available for companies who want to get involved.The summit will feature dual tracks of sessions: Brand & Strategy and Tactical ExcellenceThe event is inclusive for all levels of marketers.ResourcesRegister for the Industrial Marketing SummitConnect with Joe on LinkedInConnect with Wendy on LinkedIn

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