Gratitude Culture as a Competitive Differentiator

 Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates. Lisa Ryan has the unusual title of Chief Appreciation Strategist for her company, Grategy. She's also the author of Thank You Very Much: Gratitude Strategies to Create a Workplace Culture that Rocks! You can quickly tell that Lisa has a strong opinion about gratitude and its impact on a company's growth. Gratitude starts with listening. What do employees like most about their jobs? What would they change? A short "stay" pulse interview (as opposed to the traditional "exit" interview) can provide valuable insights for both managers and marketing. Listening alone isn't enough, of course. Managers need to have the resources and authority to act upon feedback. Marketing has the opportunity to use internal feedback to inform brand messaging for both internal and external campaigns.During the episode, you'll hear Lisa and I bat around ideas of how leadership, HR and marketing can all work together to better define a gratitude culture and craft messaging that will not only reinforce this culture internally but be used externally for recruiting. She also discusses her take on the Great Resignation and how individual priorities and expectations from their work culture have permanently shifted across generational lines. When Lisa is not on the keynote stage or consulting with manufacturing companies, she is in the host seat of her podcast, The Manufacturers' Network. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng

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