What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple, meaningful metric. Scott Ingram is a busy guy. He hosts three marketing and sales-focused podcasts, has authored three books, and holds down a quota-carrying day job as a Relationship One Account Director. Lately though, he's gotten a lot of attention due to his LinkedIn Sales Stars list and companion ebook, Finding Sales Success on LinkedIn. As you might imagine, this episode is full of LinkedIn tips. That being said, the way Scott went about tapping top performers for their knowledge and networks in order to create value for himself, the participants, and the consumers of that content is nothing short of content marketing star performance.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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