Nimble Event Strategy with Garrett Burnett

 With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events. Garrett Burnett, Head of Global Events at Silicon Labs, says that one of the most important traits of an events professional is adaptability. It's not IF something will go not according to the plan, it's WHAT. An effective events person is ready with plan B and C without skipping a beat.Never has this trait been more important (and more put to the test) than in these early post-Covid times. Between airline staffing shortages, new Covid outbreaks and supply chain issues, there are a lot of external forces impacting events as normal. There's also lots of room for learning, growing and retooling. During the episode, Garrett walks us through SI Labs approach to industry events in 2022-2023, their user conference WorksWith, and innovative approaches to webinars and workshops. You'll hear the outcome of his recent trip to Embedded World in Germany, and how SI Labs is bringing live and interactive elements to their virtual developer conference. We also debate event success metrics, how to extract more value from event content, and basically geek out on all things events -- one of my favorite marketing topics. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng

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