Imagine you are a worker on an offshore oil rig and your machine goes down. You notice a part has fallen off and is broken. You need to figure out who manufactured the machine (20 years ago!), describe the part to customer service, and hopefully find a replacement. And to make matters more complicated, you don't speak the same language as the manufacturer's service department. Meanwhile, the drilling has stopped, and which has a significant monetary impact on the company. Now envision an alternate scenario where you can snap a picture of the part with your iPhone, upload it to the manufacturer's website, and within seconds identify the part and place a replacement order. This is one of many examples shared during the episode to illustrate the power of visual search for manufacturers and distributors. Matt Judge, VP of Sales at Vizseek, has found himself in the middle of several intersecting trends in the industrial space. Buyers have moved online for a significant portion of the buyer's journey, applying pressure on manufacturing companies to invest in their websites and digital technology across the enterprise. Artificial intelligence is more accessible and becoming the driving force behind new approaches to work smarter and more efficiently. Then you have consumer-oriented companies such as Amazon and Pinterest training all of us on the power of visual search to find solutions. In this episode, you'll learn more about what visual search is, where it can be applied, and how manufacturers and distributors can leverage this technology as a competitive differentiator. Visit TREW Marketing for more industrial marketing resources:https://www.trewmarketing.com

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