Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic Engineering company. Sabrina De Veylder-Pahwa, R2Sonic Marketing Director, has accomplished something which many industry peers struggle greatly with -- shifting her highly technical engineering company into an inbound marketing model. During this episode, she shares her journey, including the fantastic results they've achieved. One of the most interesting parts of this episode was hearing about the close relationship she has with the global sales and technical support teams. R2Sonic invested in a sales enablement platform where Sabrina can efficiently share content, and salespeople know they have the latest assets at their fingertips.You'll also hear about website improvements, content assets that perform well, and which vehicles Sabrina has found most and least effective for promotion.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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