Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline. Mary Keough is a seasoned marketer both in the SaaS and industrial marketing space and shares insightful marketing tips to her more than twenty thousand followers on LinkedIn. There's a reason why she's so popular - she's authentic. You can tell the marketing strategies she shares have been hard-won by experience. One of her favorite topics? Marketing and sales alignment. I spoke with Mary on this week's episode of Content Marketing, Engineered and we discussed a wide variety of topics from navigating the technical buyer's journey, which channels to focus on, how to measure high-intent leads, and how you can turn your marketing department into an essential business function in the eyes of your leadership team.Watch or listen to this episode for some valuable marketing advice, and if you want to hear more from Mary, you can catch her session: FINALLY. A Marketing & Sales Alignment Strategy that Just Might Work at the Industrial Marketing Summit on Thursday, February 2nd in Austin, Texas. ResourcesConnect with Mary on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing Summit Related Article: Content Types That Guide Engineers Throughout Their Buyer's JourneyRelated Article: Top 7 Topics for Sales + Marketing Alignment Sessions Connect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

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“What did the council decide on item 42?” — answered with the speaker and the moment.