Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions

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Recorded07 Dec 2023

Publisherrss.buzzsprout.com

Handlerec:14181786

Show notes

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marketing channels.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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