The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impressive. He spent the last 8 years at Brennan as the Global Marketing Director and in that role he essentially brought the established company into the 21st century with modern marketing. In this episode we talk about his most successful moments at Brennan including branding initiatives, video, and inbound and content marketing. We also discuss some of the data challenges and lack of connectivity he faced, which led him to start Brijr.io, a managed integration platform designed to connect data between sales, marketing, distributers, inventory, and more. I had a great time talking to John as we discussed some of the hot topics in our industry from the changing landscape of SEO to the opportunity marketers have to rise above the noise of generative AI. ResourcesConnect with John on LinkedInLearn more about Brijr.ioJoin the waiting list for the Industrial Marketing SummitConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

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