What is digital transformation, how can it help your business, and how do you get started? Douglas Karr, Founder of Martech Zone and VP of Highbridge, has seen decades of digital transformation. From his time in the US Navy programming PLCs (shout out to the industrial engineers and marketers!), realigning satellite feeds for newspaper digitization, and pushing the envelope for personalization with a certain pro football team, he has seen how digital technology can truly transform the customer experience and usher in intelligence and efficiency for companies small and large. The challenge lies in going from idea to successful implementation, and it is no small feat. Douglas talks about the high failure rate of technology implementation, and typical mistakes companies make during the process. He gives smart advice on how to gain approval, get started, and gain executive approval.

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