Why Business Strategy is Key to Effective Marketing

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Recorded01 Oct 2020

Publisherrss.buzzsprout.com

Handlerec:14181892

Show notes

Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate and grow without a business strategy and plan.

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