Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.Mavens of Manufacturing were a Media Sponsor for this year's Industrial Marketing Summit. Behind the brand is the very talented and champion for Manufacturing - Meaghan Ziemba. Meaghan is the owner of Z-Ink Solutions, a technical copywriting and editing service. On this episode, Meaghan and I discuss the skill development and hiring issues the manufacturing industry is facing, what benefit marketing has to correct some branding issues in the industry, and the important role of the technical writer.We also discuss the upcoming Manufacturing Ally Rally, taking place June 20th in Cleveland, Ohio. This full day event will host panels from experts across disciplines in manufacturing to help unite manufacturers as allies to their communities.ResourcesConnect with Meaghan on LinkedInConnect with Wendy on LinkedInLearn more about Z-Ink SolutionsLearn more about Mavens of ManufacturingRelated Episode: How to Turn the Knowledge of Your SMEs into Exceptional ContentRelated Content: How to Write a Technical White Paper for EngineersConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

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“What did the council decide on item 42?” — answered with the speaker and the moment.