Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available.Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:- How to use content and video to become a destination employer that attracts top-tier talent without advertising for jobs (saving thousands).- The psychology of workers in the marketplace and why showcasing behind-the-scenes, values, projects and the culture attracts talent less interested in the remuneration and driven by the desire to be involved.- How content has recruited our last 3 team members and given us free samples of their work without asking.- Why content separates you from the thousands of competing job listings on Seek and similar sites, that have to sort through hundreds of applicants only to repeat the cycle when the role doesn't work out.- A simple system to start creating content that showcases your employment brand on social media and why narrow sectors have an advantage.AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

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