Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives.Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations.You’ll learn:How to shift price-sensitive prospects into value-driven buyersThe psychology behind premium decision-makingWhat content to create for government or enterprise clients vs. high-end professionalsHow to ensure your brand looks and feels high-end across every touchpointIf you want to see how to create high-quality content in 30 minutes a month, head to contentonly.au and watch the free training.Subscribe and leave a 5-star review if this episode gave you some clarity on attracting better clients.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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