Jeanette Aurdal Founder of The Oak & Rope Company On finding success being who you were always meant to be Want to know how Jeanette Aurdal made the transition from being a passionate hobbyist to building a thriving brand, celebrated for its handcrafted creations? Jeanette shares how a fire that reduced her business to ashes was both her darkest moment and greatest springboard — helping her evolve into exactly who she was meant to be. WHY YOU WILL ENJOY THIS EPISODE Find out how sometimes, in the process of building and rebuilding, you are able to become your true self Learn how life’s greatest challenges can provide a fresh foundation from which opportunity can blossom Jeanette’s story is a beacon of light for any founders (or potential founders) on a small business journey If you enjoyed this episode, we think you’ll love Holly’s Conversation of Inspiration with Sophie Sellu, founder of Grain & Knot. Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business finds and inspiration, nuggets of wisdom from her and her guests, plus exclusive offers, creative ideas and topical, 'ungoogleable' business advice.

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