This week Holly speaks with Aron Gelbard, co-founder of Bloom & Wild. A founder passionate about making people happy, Aron knew he could only build a brand that evoked emotion. A florist first and foremost, that has broken new ground in an already established industry, Bloom & Wild has set the industry standard where others now follow. With little knowledge of either tech development or floristry, Aron pursued an idea that was virtually unheard of. Using technology to deliver thoughtful and empathetic marketing that has since helped grow the brand to one of the most beloved florists in the UK. This conversation is a rare insight into creating a company that marries two opposing worlds and how clever use of technology can play a very human role in building a brand. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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