This week Holly meets Freddie Garland, founder of Freddie's Flowers. Fresh out of university, Freddie started work as one of Abel & Cole's delivery drivers. Cutting his teeth selling subscription models and having parents who were florists - Freddie spotted the potential for a floral subscription delivery service. With little knowledge of the mechanics of running a business based in subscriptions, Freddie set out on his journey to success. Despite a few hard learnt lessons along the way; an ill fated milk float serving as a delivery vehicle and some sourcing issues, Freddie's Flowers has gone from strength to strength. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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