How can you use customer data to create brand loyalty? In this episode of Conversations of Inspiration meet Edwina Dunn OBE, a true trailblazer in both the realms of big data and female empowerment. Immersed in the world of tech and data since the early 80’s, a time when customers' data was often discarded, Edwina’s vision led to creation of the groundbreaking Tesco Clubcard, turning the retail industry on its head and forever changing the way in which brands connect with their customers. Edwina shares insights into her journey through the evolving tech and data landscape and how her passion for empowering women has shaped her career and led her to founding the non-profit organisation The Female Lead. A conversation not to be missed and one that recognises innovation and a mission to unlock women’s potential to transform business, economies and communities. Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell. This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow. Time Stamps: Role Models and Leadership (00:09:06) The importance of visible role models and Dunn's campaign, "The Female Lead," to make women shaping the world visible. Power of Two in Business (00:27:43) Dunn highlights the importance of working with a partner, the strength of two opposites, and the success of their business. Impact of Data Science on Business (00:17:00) Dunn explains the role of data science in predicting consumer behaviour and its impact on business strategy. Encouraging Women in Data Science (00:45:35) Encouraging women to pursue data science due to their natural strength and proficiency in the field. Customer Loyalty and Understanding (00:47:31) Importance of understanding customer behaviour and lifestyle for creating loyalty beyond transactions. Empowering Women in Business (00:52:13) Highlighting the importance of women's role in decision-making and purchasing power. The Invisible Pound (00:55:07) Discussion on women's significant buying decisions and the lack of recognition for the female purchasing power. Women's Voices and Representation (00:59:45) The significance of representing and amplifying women's voices in leadership and government. Women in History and Economic Growth (01:02:53) The importance of acknowledging women's historical contributions and the potential for economic growth through understanding women better.

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