Die Amtsfluencer der Stadt Hamburg: Stefan Ladewig Himmer über Amt, Algorithmus, Authentizität

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Corporate Influencer Podcast - Menschen. Marken. Wirkung. not yet transcribed

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Recorded20 May 2026

Publishercip.podigee.io ↗

Handlerec:18506102

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Wie baut eine Stadtverwaltung ein Corporate Influencer Programm auf - mit zwei Personen, knappem Budget und 80.000 Beschäftigten im Hintergrund? 800.000 Impressions im ersten Jahr, echte interne Wirkung und klare Learnings zur Fluktuation.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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