54% of CPA candidates fail their first attempt. Not because they're not smart enough. Not because the exam is too hard. But because traditional study methods are fundamentally designed against how your brain actually works. In this episode, Bryan Kesler breaks down the neuroscience of motivation, explains why billion-dollar apps keep you scrolling while CPA courses put you to sleep, and reveals how gamification principles can transform your study consistency. In This Episode You'll Learn: → The real reason most CPA candidates struggle with consistency (hint: it's not willpower) → How dopamine actually works and why traditional percentage scores kill your motivation → The 5 gamification principles that make apps addictive—and how to use them for studying → Why candidates who failed 8+ times are suddenly passing after switching their approach → What ADHD learners need to know about engagement and focus → Bryan's prediction for the future of CPA exam prep over the next 5 years Resources Mentioned: → Kesler CPA Review Free Trial: https://keslercpareview.com Research Referenced: → Schultz, W., Dayan, P., & Montague, P. R. (1997). A neural substrate of prediction and reward. Science. → Sailer, M., & Homner, L. (2020). The gamification of learning: a meta-analysis. Educational Psychology Review. → Wood, W., & Rünger, D. (2016). Psychology of Habit. Annual Review of Psychology. Timestamps: [0:00] Introduction - Why Bryan has been obsessed with this topic [1:00] The Problem - Why 54% fail and it's not what you think [2:30] The Science - How dopamine actually drives motivation [4:30] What Gamification Really Is - Beyond cartoon characters and sound effects [6:30] Why This Matters for CPA Specifically - High stakes require better tools [8:30] The Future - Bryan's 5-year prediction for CPA exam prep [9:45] Outro - Action steps and resources Connect With Bryan: → Instagram: @bryanakesler → YouTube: Kesler CPA Review → LinkedIn: Bryan Kesler, CPA → Website: https://keslercpareview.com Episode Keywords: CPA exam, CPA exam tips, CPA exam motivation, CPA study tips, gamification, dopamine, study habits, CPA exam prep, accounting career, Becker alternative, CPA review course, how to pass CPA exam, CPA exam first attempt, CPA exam consistency, ADHD studying

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