#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
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How can updating your LinkedIn profile transform your career?
Because there's so many people who are afraid to share their story because they think it's unprofessional or they're afraid of the visibility. They're afraid what's going to happen. But why don't you be excited about the possibilities of what could happen, who might see the post, who could possibly reach out, who you might be in front of at the right place at the right time. And that's why when you have an updated profile and it reflects who you are and where you're going, it just creates this other level for you that just didn't exist. come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.
I'm ready for my close-up. Hey, we're back and I'm so excited you are back with us today. Okay, literally I'm the best woman on the show more than anybody else in the history of creating confidence with Heather Monahan. She's my wingman. We do so much together and we're at Actually, here today, we're going to talk a little bit about our January, February eight-week boot camp. We are literally going to make you the thought leader that you knew you needed to be in 2024. But for some reason, you waited until 2025. We're not going to wait any longer. It's the CEO of the Borden Group. We've got Melanie Borden back today. Melanie, thanks for being back with me. Thanks for having me again. I'm so excited to be here with you. All right.
So Melanie, as we talk all the time and we were talking offline, guys, first of all, the key thing for us is we always want to add value to, right? So we want to teach you how to do the things that we've learned how to do, because both Melanie and I have built very strong personal brands, specifically on LinkedIn. And those brands have allowed us and afforded us so much opportunity to opportunity to work for ourselves, which is amazing, which we never had. There was no big strategy behind this, by the way, when it all started out, when I got fired, right? I kind of stumbled into it. Melanie did it out of need, not that dissimilar for me, but along the way, what we've learned is how to really hold a pen when telling the story of your life, how to elevate yourself, how to be seen as a thought leader, how to attract opportunities to you, how to attract employees to you, how to attract clients to you, how to build a business. And for
All of you that actually are out there in corporate America, one of the things that we've done and had a lot of fun doing is we've advised companies on not only how to elevate the CEO and the senior executive team, but bring all of the employees along with it. We're going to get into a little bit about that. The importance, again, really at the root is about that personal brand. Melanie, where should we start? How can we add value to everybody listening today?
I think we should start about going to market for something very specific. A lot of times I know this happens to you too, where someone will come to you because of a specific need. Maybe they're looking to get a board seat. Maybe they're looking to land a TED talk, or perhaps they're just looking to find a way to express themselves. to create thought leadership on LinkedIn, and they just don't know where to start. So what if we talk about optimizing your profile for success to align with your goals? Let's get after it. Where do you think people should start? Well, one of the things that I always tell people is the first thing that someone sees when they come onto your profile is your profile photo.
So making sure that you have a relatively recent within the last six months headshot or photo of yourself is so important because we don't want to be showing up to a meeting or a potential opportunity with an image that looks like us from 15 or 20 years ago. Yeah.
Or, and we had this, Melanie and I run a bootcamp right now, actually, and we had this last week where we have this really dynamic woman, but when we were looking at her profile, her photo was not representative of who she is. And guys, here's the thing for everyone listening, people do business with people they know, like, and trust.
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