Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
10 Dec 2024
Chapter 1: How can updating your LinkedIn profile transform your career?
Because there's so many people who are afraid to share their story because they think it's unprofessional or they're afraid of the visibility. They're afraid what's going to happen. But why don't you be excited about the possibilities of what could happen, who might see the post, who could possibly reach out, who you might be in front of at the right place at the right time.
And that's why when you have an updated profile and it reflects who you are and where you're going, it just creates this other level for you that just didn't exist. come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.
I'm ready for my close-up. Hey, we're back and I'm so excited you are back with us today. Okay, literally I'm the best woman on the show more than anybody else in the history of creating confidence with Heather Monahan. She's my wingman. We do so much together and we're at Actually, here today, we're going to talk a little bit about our January, February eight-week boot camp.
We are literally going to make you the thought leader that you knew you needed to be in 2024. But for some reason, you waited until 2025. We're not going to wait any longer. It's the CEO of the Borden Group. We've got Melanie Borden back today. Melanie, thanks for being back with me. Thanks for having me again. I'm so excited to be here with you. All right.
So Melanie, as we talk all the time and we were talking offline, guys, first of all, the key thing for us is we always want to add value to, right? So we want to teach you how to do the things that we've learned how to do, because both Melanie and I have built very strong personal brands, specifically on LinkedIn. And those brands have allowed us and afforded us so much opportunity to
opportunity to work for ourselves, which is amazing, which we never had. There was no big strategy behind this, by the way, when it all started out, when I got fired, right? I kind of stumbled into it.
Melanie did it out of need, not that dissimilar for me, but along the way, what we've learned is how to really hold a pen when telling the story of your life, how to elevate yourself, how to be seen as a thought leader, how to attract opportunities to you, how to attract employees to you, how to attract clients to you, how to build a business. And for
All of you that actually are out there in corporate America, one of the things that we've done and had a lot of fun doing is we've advised companies on not only how to elevate the CEO and the senior executive team, but bring all of the employees along with it. We're going to get into a little bit about that. The importance, again, really at the root is about that personal brand.
Melanie, where should we start? How can we add value to everybody listening today?
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Chapter 2: What are the key elements of a standout LinkedIn profile?
Okay, so for anyone that's listening right now, that's like, okay, Melanie, got it. But like, obviously I'm beyond that. I'm already really successful. Ironically, I kind of thought the same thing for myself. I'm like, yeah, I haven't updated my about section in years and I don't need to. I am so well-established. I am seen as a thought leader. I've got it going on.
Please don't think I'm obnoxious, but I really thought that, right? Here's what's interesting. And again, I want to challenge everybody today. We can always get better. I don't care if you're the president of the United States, you can market yourself better, right? Like there's always a way that we can improve, especially with technology out there. So I wanna share this.
One of my partners came to me, this was not Melanie, this was a partner on my speaking side of my business, came to me and said, you are not marketing yourself in your bio. They weren't talking specifically about LinkedIn, but like when I'm speaking at events and stuff, they said, your bio is not strong enough and representative of how big you are and how successful you are.
And I was like, I disagree. I didn't see it that way. Anyone else with me that like, you don't have the rose colored glasses on yourself when you look in the mirror, you only do that when you look at everybody else, right? Like, so to me, I'm like, it's fine. Like, what's the problem? I'm challenging everyone right now.
I'm gonna run you through some questions that they sent me that they made me fill out. And then I'm gonna talk about how we turn this into my new about section on LinkedIn. You can go see it in real time. Okay, these were the questions they had me fill out. And I want everybody listening to fill these out in your own time as well. What is your current role and title? Pretty simple.
What is your experience? And so my business that we're talking about is speaking. But for you, this could be as an accountant, as a business owner, whatever. What is your experience as a fill in the blank? Please include notable companies, clients or organizations you've worked with. That's really important.
What topics or themes do you specialize in as a speaker for me, but so for, you know, fill in the blank for you? What type of audience do you typically speak to or serve? And what value do they gain from your presentations or your pitch? How would you describe your specialization? speaking style, high energy, interactive, motivational. But again, back to your business, how does that apply to you?
How do you ensure your presentations are engaging, interactive for audiences, activities, storytelling, hands-on experiences, like giving a little bit more color here in regards to what it is and how you do it.
What are your most significant achievements in your career, personal life, include books, written, notable media mentions, large speaking gigs, awards, charity work, anything, write these things down. What transformations or outcomes have you helped your clients, in my case, audiences achieve? What hobbies, interests, or unique experiences make you stand out as a unique individual in person?
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