S1 Ep70: Starting Social from Scratch with Jess Smith • Stewart-Haas Racing

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Recorded15 Nov 2021

Publisheraudioboom.com ↗

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Show notes

Imagine being asked to redesign a web site, or start tweeting for a brand early in your career. Jess Smith says these opportunities started her down the digital path to where she is today as the Head of Digital & Brand Strategy at Stewart-Haas racing. How would you begin to define digital strategy at a brand if you had a clean slate today? We explore the differences between working for a team vs agency, how sponsorship differs in the racing world, and the challenges of figuring things out on the fly with a new team.

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