C-Suite Sales & Marketing Perspectives
How Agile Development Skills Lead to Marketing Success
06 Oct 2023
Matt Klassen, a 2x CMO, explains how adopting an agile development process in marketing can create transparency, accountability, and strong relationships with other departments. It allows for greater flexibility and the ability to pivot based on changing market dynamics."By applying agile development practice to marketing, we've been able to remove random acts of marketing from our operations." - Matt KlassenThrough agile marketing, Matt's team focuses on strategic planning and prioritization, reducing random acts of marketing. They commit to a monthly sprint and leave room for ad hoc requests, ensuring alignment with the go-to-market strategyFollow Matt Klassen on LinkedInFollow host Steve MacDonald on LinkedIn
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
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El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
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10:00H | 21 DIC 2025 | Fin de Semana
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13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana