C-Suite Sales & Marketing Perspectives
How Core Values Truly Impact Your Clients and Business
14 Oct 2024
π‘ Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values play in driving not only internal company culture but also client relationships and overall business success. He shares insights drawn from his extensive experience founding and leading tech startups, focusing on the essential distinction between values and principles. π‘βThe numbers reflect the outcome and the output, which ties back to core values. It involves asking oneself if they can sleep at night, knowing they handled the situation with humility while staying true to what they stand for.β - Michael ZalleMichael, as the CEO of YellowBird, which upholds a core value framework centered around authenticity, ownership, lifelong learning, and the unique concept of being βspicy,β shares insights on how these principles drive decision-making, enhancing internal dynamics, client satisfaction, and growth. He highlights that staying true to these values fosters trusted client relationships and strengthens company culture.Follow Michael Zalle on LinkedInFollow host Steve MacDonald on LinkedIn
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