💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a clear content strategy, creating engaging content, and balancing urgent tasks with long-term planning. 💡"As an executive marketing leader, you can get caught in a tactics trap from listening to input from your peers and your team. That's why it's important to be strategic and balance tactical execution." - Annie WissnerAs a new head of marketing, building relationships and conducting a listening tour are crucial. Annie Wissner’s insights emphasize meeting with a wide range of people in the first 30 days to understand the organization. She also highlights the need for a clear content strategy, creating valuable content, and establishing a publishing cadence to align marketing with business objectives and drive growth.Follow Annie Wissner on LinkedInFollow host Steve MacDonald on LinkedIn

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related