TRAILER - Cult of Body & Soul

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Cult of Body & Soul 2 min 4 speakers 5 chapters transcribed
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Transcript generated automatically by AI and may contain errors.

What makes SoulCycle a cultural phenomenon?

Narrator 0:28
From its inception, SoulCycle was the hottest, fastest-growing fitness studio in New York City, catering to the rich, obsessive, famous, and fame-adjacent. A lot of the instructors partied hard.

How did instructors contribute to the SoulCycle lifestyle?

Instructor 0:41
I mean, partied hard. So the young ones would stay out all night doing God knows what, a lot of drugs, and then coming in, popping an Adderall, and then, like, getting on the bike, spinning a million miles an hour. Ah!

What were the party habits of SoulCycle instructors?

Ariana Grande 0:56
We made it this monster, this beautiful fucking monster of a whole bunch of bikes in a dark room.

How did SoulCycle grow into a 'beautiful monster'?

Narrator 1:04
We were all hot and wild and some of us homewreckers, some of us on page six. We'll explore how this cultural phenomenon captured the zeitgeist in a way nothing has before or since.

What controversies surrounded the SoulCycle brand?

Instructor 1:18
We're on a bike in the dark. You're going nowhere, but we went everywhere. We went everywhere.
Ariana Grande 1:25
Oh, well, I am so adored by this community. I can say whatever the fuck I want. I can do whatever the fuck I want. What a rush. Noon on Monday.
Unknown Speaker 1:34
It was like bracing for war. Noon on Monday is not a thing anywhere else. It never was before and it never will be again.
Ariana Grande 1:45
Make no mistake, it was a magical time. But they're like anything. There's always when you peek behind that curtain.
Narrator 1:54
This is the cult of body and soul.
Ariana Grande 2:00
At the risk of sounding dramatic, it's euphoric. It was club culture meets fitness meets guru meets self-help. There was nothing like it. Never was, never will be.

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