Transcript generated automatically by AI and may contain errors.
Chapter 1: What do coffee shops not want customers to know about their beans?
What do coffee shops not want customers to know about their beans?
The darker the roast, the more likely mold was in the beans originally.
Did your coffee shop almost get shut down for making raw milk lattes? It was nerve-wracking. Who do you think is the most toxic coffee brand?
Who sells the most coffee?
This coffee shop nearly got shut down for serving raw milk lattes, and Big Food does not want this conversation happening. Today, I'm sitting down with Patrick Sullivan Jr.
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Chapter 2: Did your coffee shop almost get shut down for making raw milk lattes?
and Ashley LaRoe Sullivan, owners of Firefly Organic Coffee Shop and Market in Scottsdale, Arizona, and the executive producers of the new feature documentary that I am in, Breaking Big Food, How the American Food System Went Rotten and How It's Being Revived, now streaming on Apple TV and Amazon Prime. Did you know I'm in a documentary? Okay, I feel like that's kind of cool.
In this episode, we also list out all our favorite clean food options in the Phoenix area. I get asked this question every day, where should I eat when I'm in Phoenix? So get out a pen and paper or your notes app and write it down. Please welcome the makers of Breaking Big Food, Patrick and Ashley Sullivan to Culture Apothecary.
Did your coffee shop almost get shut down for making raw milk lattes? Well, um... This close. It was nerve wracking when we found out that someone had written a letter to the state saying that we were serving raw milk and it was illegal in the state of Arizona to serve raw milk. We didn't know that. We thought as long as we weren't preparing anything with the milk, we were only doing ice drinks.
So literally pouring the milk into the cup and that is it. We weren't doing hot drinks where we were steaming it using a steam wand or anything. So we thought that would be fine. Apparently someone tattled on us and we found out that is actually not okay in the state of Arizona. We can sell the cartons, but we cannot open them and prepare anything.
The Firefly is on SRP MIC land. So it's actually not controlled or governed by the state of Arizona. It's controlled by the tribe. And so the health inspector that we have, shout out to Naomi, she's really awesome. Naomi and Christopher, they came in and they're like, hey, we got this complaint. Firefly is the only place on the reservation that is doing anything with raw milk.
So this is completely new for us. But we looked into the like legislation and the legalities and we think they're right. You're not allowed to pour the raw milk into the drinks. And so I said, well, if we can sell raw milk, which you're saying is legal, can the customer pour the raw milk into the glass? And they were like, well, no.
Yeah, I mean, they could pour Jack Daniels in it for all we care after that. And I was like, okay, deal.
There we go. And now you can get Jack Daniels lattes. No, I'm kidding. That's amazing. You know, so that just tells me we need to change the laws because in California, in Los Angeles, there's several raw milk coffee shops, I believe. Yes, I've seen that.
It's legal to buy raw milk in store in the state of Arizona, but we need to change the law so that we can also serve raw milk in drinks and stuff, don't we? Amen.
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Chapter 3: What is your health journey that led you to the clean food movement?
Yes.
Those are insane. They're sourdough cinnamon rolls. Exactly. There's so many things.
You're going to love it. They also sell masa chips in there. So let's talk about your documentary Breaking Big Food, which features Callie Means and myself and a bunch of other pioneers in the clean food movement in Arizona. Why was now the right time for a documentary on big food?
I think I would credit Callie and his sister, Dr. Casey Means, for just laying out how we got here, the groundwork of how we got here. And for me, it was just incredibly like, duh. You know, the most crazy thing that we learned when filming this documentary was that in 1985, Philip Morris, the maker of Marlboro cigarettes, bought Kraft Foods for $13 billion. That same year, 1985, R.J.
Reynolds, the maker of Camel cigarettes, bought Nabisco for about $5 billion. By the early 1990s, big tobacco controlled about 40% of the food supply in America. What the heck did we expect would happen 30 years later?
What does this documentary expose or reveal?
How we got here. The full title is Breaking Big Food. How the American food system went rotten and how it's being revived. When we were working on pre-production, we kind of felt like, is this investigative journalism? Is this just gonna be a hit piece on big food? And Ashley and I felt like we wanted to bring some form of inspiration to Americans.
We felt like there was a number of like, here's why it's bad, but we wanted to show that it can be fixed, that we as communities around America can work together from producers to markets to consumers to really fix the problem from the ground up.
What has been the response locally to the documentary? Like, are businesses that are featured telling you guys, oh my gosh, we're seeing more people come in because they've watched the documentary? Like, what are people saying? Because you guys spotlight all of the, or at least a lot of, the organic or seed oil-free, you know, clean food restaurants and markets around the Valley.
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Chapter 4: What inspired you to create an organic coffee shop?
Perfect. So listen, everyone who's listening to this, this is where your list is to find where to eat and go in Phoenix. Okay, so there you go. We've answered that question. Why did you feel like including culture apothecary was important to this documentary?
Okay, so when we were doing pre-production and figuring out, like, who are the characters that we want to tell this story, I remember... scrolling, trying to go to sleep and coming across your testimony, Alex, in the Senate in, I think, November, December 2024. And it's you on fire for like ten minutes Spitting fire, maybe as the kids would say.
But everything that you said, I was like fist pumping in the air of like, yes. And you are really a voice for these millennial moms. I know you're not a mom yet, but the tiger mom energy is strong in you. And. The everything that you were saying and we were like, we got to get Alex onto onto the documentary and we're like, how are we going to do that?
I sent the YouTube link out to our production team. I was like, you guys, I think we should really get Alex and like a day or two later, just to show like that God was watching over this project. Callie emails and says, hey, I'm going to be speaking on a panel at AmFest in late December. And the moderator of the panel was it was me, except that's when my dad died.
And so then I missed it. And you know what? And I've spoken about this at length, but my dad struggled with an addiction to ultra processed food. It's what created all of the things that ended up that ended up killing him type two diabetes, multiple heart attacks, heart disease, heart failure, glioblastoma, brain cancer. I mean, so it all is just, it fuels my mission of why it is so important.
Um, it was important for me to do this documentary. It was important for me to rebrand my show and talk about these issues because it's near and dear to my heart and I couldn't save my dad. So it's important to me to try to save as many other people that I can.
Yeah.
So I have a real mission beyond myself of why I do this. And you guys have a real mission because you guys are helping spotlight and create the clean food community that you have to live in every day here in the state of Arizona. So, you know, hopefully other people kind of get ideas of what's happening here to to mimic elsewhere around the country. OK, where can people watch the film?
It just came out. Breaking Big Food is now available on Apple TV and Amazon Prime Video. And we're excited for people to watch it.
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Chapter 5: What is the problem with 98% of coffee consumed by Americans?
We are not powerless. We have the ability to make better choices. Love that.
I would second that and say that really everything begins with mindset, including for me, my own cancer journey. I can think back to my mindset was a wreck at that time. I believe now that I have effectively made my own cancer inside of my throat. And so I think if that's the case, if I really with my mind made that, then I can make sure I don't get it again for the rest of my life.
So strongly encourage everyone to realize that the power is within you to set your mind towards a healthy future.
What are the Instagrams for the coffee shop and the documentary?
Breaking Big Food on Instagram and TikTok and Firefly.coffee on Instagram.
Patrick and Ashley, thank you for Breaking Big Food. Watch it on Apple TV and Amazon Prime. And thank you for giving us great places to get coffee and food and everything else we need local in Arizona. Thank you for having us.
Our pleasure. Thanks.
Tag me in your stories watching Breaking Big Food. This was a special bonus episode, but we normally release new episodes twice a week on Mondays and Thursdays at 6 p.m. Pacific, 9 p.m. Eastern, wherever you get your podcasts. Follow the show on Instagram at Culture Apothecary or me at Real Alex Clark. Our mission is to heal a sick culture physically, emotionally, and spiritually.
I'm Alex Clark, and this is Culture Apothecary.
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