Lloyed Lobo, the co-founder of Boast.AI and an expert in community-led growth, shares his journey of building deep, meaningful connections in the business landscape. In this inspiring episode, Lobo discusses the significance of genuine relationships in achieving business success. He opens up about his personal experiences, shedding light on how he cultivated a community-centered approach at Boast.AI. Lloyed's insights emphasize the power of authentic connections, not only in fostering business growth but also in enriching personal life. He delves into the importance of aligning company values with personal beliefs and how this alignment propels both individual and organizational success. This episode is a compelling narrative on the intersection of personal values, community building, and business success. Lobo's approach to entrepreneurship, focusing on authentic relationships and community engagement, offers valuable lessons for both budding and seasoned entrepreneurs. Segmented Timestamps [00:26] Lloyed's personal 'why' and his parents' influence. [05:01] Adapting to change and personal growth. [08:29] Building a $100 million FinTech company and discussing his book. [16:45] Hiring and firing based on company values. [29:21] Discussing the 'unicorn porn' phenomenon. [36:16] Society's definition of success. [41:18] Playing the long game in business and life. Notable Quotes "My why is bringing people together to create impact, to have a good time, to improve the quality of life, to have fun." - Lloyed Lobo "Pain is the precondition for growth. Anything great is on the other side of pain and suffering." - Lloyed Lobo "Great companies have great alignment. It's important to get people excited to become the co-author of a massive impact." - Lloyed Lobo "If you don't hire and fire people based on your values, then you'll never put it in action." - Lloyed Lobo "Your values are constant and make sure the people you're getting in bed with are aligned with you." - Lloyed Lobo "Society's definition of success... All my life I was chasing society's definition of success." - Lloyed Lobo "Life and business is a marathon, not a sprint. To be able to play the long game, you need to be able to sustain yourself mentally." - Lloyed Lobo "You may not get a second chance in life. You may lose, is it worth losing, is all the chase worth losing the relationships that you sacrificed everything for?" - Lloyed Lobo USEFUL LINKS Reach Lloyed at: Websites: https://www.tractionconf.io/ | https://boast.ai/ LinkedIn: https://www.linkedin.com/in/lloyedlobo/ Instagram: http://instagram.com/lloyedlobo/ Podcast: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM Youtube: https://www.youtube.com/c/TractionConf Get Lloyed’s new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Wall Street Journal Bestseller) at https://fromgrassrootstogreatness.com/ GET MORE FROM THE CULTURE LEADERS PODCAST Website: https://www.jessicakriegel.com/ Jessica’s LinkedIn: https://www.linkedin.com/in/jessicakriegel Culture Partners LinkedIn: https://www.linkedin.com/company/culturepartners/ Instagram: https://www.instagram.com/jess_kriegel/ Enjoyed the episode? We'd love to hear your thoughts! Please leave us a review.

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