In this episode, we begin our season long journey through each of the Four Engagement Elevators. We hop on Elevator number 1: Shared Mission. This is the clear vision that everyone in a group believes in and can easily articulate. It's the beacon that all eyes are on as the group makes their way on their journey together. And who better to discuss the importance of Shared Mission than Group Vice President at Cox Media, Maryann Balbo? Maryann provides so many great insights, such as: How a company culture isn’t simply an “add-on,” it’s the heart of who you are. Why organizations without a Shared Mission often result in employees toiling away in their own silos And how every leader must be intentional about the company culture they wish to see flourish among their team About Up Your Culture: Up Your Culture, an employee engagement and company culture firm, was designed by The Center for Sales Strategy which has almost 40 years of experience improving business performance. Links: ENGAGE 2022: The Company Culture Report: uyc.thecenterforsalesstrategy.com/company-culture-report Maryann Balbo: linkedin.com/in/maryann-balbo/ Beth Sunshine: linkedin.com/in/bethsunshine/ Up Your Culture: uyc.thecenterforsalesstrategy.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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