PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience

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Customer Experience University - Winning Loyalty & Engagement One Customer at a Time not yet transcribed

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Recorded21 Apr 2022

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Show notes

Dr. Michelli explores the distinction between Top of Mind Awareness (TOMA) and Top of Heart Engagement (TOHE).

“What did the council decide on item 42?” — answered with the speaker and the moment.