Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.Artificial intelligence is transforming how we work, but what does that really mean for communications and marketing professionals?In this extended episode of Cut Through The Noise, I had the pleasure to be joined by Tom Hewitson, AI expert and founder of General Purpose, the UK’s longest-established AI training school. Together, they unpack the hype, fear, and opportunity surrounding AI and explore how business leaders can use it ethically, safely, and effectively without losing the human touch that makes great communication work.From the fear of AI replacing marketing jobs, to the rise of generic “AI slop”, to concerns about sustainability, regulation, and mental health, this conversation cuts through moral panic and focuses on what actually matters.We talk about:Why AI will never replace the human role in communications and marketingHow AI can help marketers become faster, more responsive, and more strategic, not more genericWhy AI struggles with emotion, creativity, and originality, and why that’s good news for communicatorsHow to avoid obvious “AI-generated” content and train tools to better match your voicePractical tips for getting more value from ChatGPT, Copilot, Gemini and similar toolsIn this week’s bonus content, available exclusively on YouTube, Tom discusses the regulation around the various AI platforms, and if more rigorous regulation is needed to monitor their use and enhance their success.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Tom:LinkedInXWebsite Hosted on Acast. See acast.com/privacy for more information.

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