From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery

In this episode of CX Today, host Kieran Devlin sits down with William Rubio, Chief Revenue Officer at CallTower, and Joe Bigio, SVP of CCaaS, CX, and Conversational AI at Inoria, to explore how the strategic merger between the two companies is reshaping the CCaaS landscape. With over 50 years of combined experience, Rubio and Bigio unpack the real-world challenges organisations face when deploying CCaaS and AI — and how their combined forces are making smarter, more integrated communications solutions a global reality.With the acquisition of CX and AI specialist Inoria, CallTower is going beyond UCaaS — offering global, end-to-end CCaaS solutions designed for real business outcomes. In this insightful conversation, William Rubio and Joe Bigio reveal how their partnership is already delivering measurable value to IT and CX leaders overwhelmed by complexity, hype, and vendor sprawl.Watch this video to learn:🔹 Why the Inoria acquisition fills a critical services and consulting gap in CallTower’s portfolio🔹 Where organisations continue to struggle with multichannel CX, CRM integration, and AI deployment🔹 How CallTower-Inoria helps decision-makers cut through the noise to make confident, strategic CCaaS choices🔹 What the next 12 months look like for the partnership — including a truly global, unified UC+CCaaS strategyNext Steps:👉 Watch the full video to hear how CallTower and Inoria are guiding CX leaders toward clarity and success.👉 Visit CallTower’s website to access their conversational AI vendor matrix and explore global deployment options.👉 Reach out to the CallTower-Inoria team to discuss your organisation’s CCaaS and CX strategy.

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