In 2025, Asia's digital economy surges beyond $330 billion in Southeast Asia alone, yet escalating cyber threats loom large for business, finance, and security leaders. SMS fraud is projected to intensify, with over 50% of telecom providers anticipating growth, fuelled by AI-enhanced smishing and artificially inflated traffic costing billions globally. Key concerns include ransomware, supply chain disruptions, and mobile payment scams eroding profitability and customer trust in finance, retail, e-commerce, and logistics. Opportunities lie in proactive, no-code tools for real-time detection, AI-driven prevention, and cross-sector collaborations, fostering operational agility and regulatory compliance amid a cybersecurity market reaching $74.22 billion.Igor Mostovoy, Product Director of CPaaS, 8x81. Who/What is 8x8?2. What are the latest projections for SMS fraud costs in Asia by 2026, including the impact of sophisticated threats like AIT on customer acquisition and operational margins?3. Beyond direct financial losses, what quantifiable effects do major SMS fraud incidents have on brand reputation and customer churn rates in key Asian markets?4. How might artificially inflated traffic and AI-powered scams like smishing affect e-commerce profitability and supply chain operations in logistics?5. Are our current fraud defences reactive, requiring developer intervention and causing delays, or can business teams detect and act in real time?6. What strategies can finance, and operations leaders employ to maintain customer trust amid rising threats, whilst ensuring secure communication channels during Southeast Asian expansion?7. How can we better integrate fraud management across operations, finance, and security teams to dismantle internal silos and enhance organisational agility?8. What capabilities are essential for proactively blocking fraudulent SMS traffic before it impacts customers or systems, including the use of no-code tools for non-technical teams?9. What role will regulatory changes and cross-industry collaborations play in combating digital fraud and strengthening security in retail and finance sectors?10. How would real-time visibility into SMS traffic patterns, powered by behavioural analysis, improve data-driven decisions on marketing spend and channel reliability?11. What is the total cost of ownership of fragmented fraud tools compared to integrated platforms, and how can robust defences be leveraged as a competitive trust advantage?12. (team sport) Into 2026, what is your advice for CISOs, CFOs and marketeers on the topic Proactive Fraud Defence?

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