Cycling Advocacy with Chris Boardman MBE, Will Norman, Ruth Cadbury MP & Will Butler-Adams

This jam-packed edition of the podcast is all about advocating for the industrial case for cycling, in a bid to convince the government that more investment is needed in the cycling sector. We were invited along to a meeting of the All Party Parliamentary Cycling Group (APPCG) in the Houses of Parliament to hear how the APPCG and Bicycle Association are working with government to raise the case for more cycling investment. We spoke to APPCG Co-Chair and MP, Ruth Bradbury, about her view on how government and industry can work together to affect change. We also caught up with Brompton’s Will Butler-Adams who was speaking in the meeting, and listened to his views on the topic. A few miles east saw TfL’s Best Cargo Bike competition get underway in the Queen Elizabeth Park, where we managed to pick Walking & Cycling Commissioner Will Norman’s brain about building a case for cycling that government will listen to. And finally, across the park at Plexel for OVO Energy’s cycling participation initiative launch, we caught up with British Cycling Policy Adviser and former Olympian, Chris Boardman MBE, about his views on what more can be done to advocate for cycling, and by whom.

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