Episode 12 - SRAM's James Leader

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Recorded11 Mar 2020

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Show notes

On this week's episode of the CyclingIndustry.News Podcast, we're joined by SRAM's James Leader, the brand's Territory Account Manager for the UK, Ireland, the Benelux and the Nordics. Leader discusses the current 'tough' climate of the bike market in the UK, and highlights a number of ways the different territories he manages can learn from each other to boost cycling numbers.

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