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Nike's Fiscal 2025 Performance and Strategic Shift

28 Jun 2025

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The provided sources offer an overview of Nike's fiscal year 2025 financial performance and its strategic adjustments moving into fiscal year 2026. They highlight a decline in revenues and gross margins for the past year, attributing this to ongoing "WinNow" actions aimed at repositioning the brand and cleaning up inventory. Despite these headwinds, Nike expresses confidence in future improvement through initiatives like the "Sport Offense" realignment, focusing on sport-specific innovation and expanded distribution, including a new partnership with Amazon. The company also addresses the financial impact of new tariffs and outlines mitigation strategies, while reaffirming its commitment to long-term growth and profitability.

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