We are starting off 2023 with a bang. Alicia Robinson of AGR, (yes, the brand of that jumper Danny is always sporting) joins us to talk to us about her journey from running the door at east London's coolest club to running her own LVMH-nominated brand. Alicia has been on speed dial for those who want to know everything about knitwear, lending her knowledge to brands such as Yeezy and A-Cold-Wall. Apart from Danny's massive face, you will see AGR on the backs of stars like Burna Boy, Lewis Hamilton, Rihanna, and Jorja Smith. This episode was recorded during the World Cup, when we all still assumed it was coming home (it wasn't) so spirits were high and wine was consumed. In this episode you will learn what goes into making a brand, how pricing works and what the future of AGR is. Make sure you follow AGR on Instagram and get some of their items on your hitlist for this year.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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