Brand strategy lessons from Disney's customer-centric thinking - Ezequiel Abramzon

"The creative industry has something wrong - we speed up the strategy part to go fast to the creative part to justify the decisions we make later." - Ezequiel AbramzonIn this episode, Ezequiel Abramson shares his remarkable journey from an art student in Argentina to becoming a senior executive at Disney and eventually a strategic brand consultant. He discusses his early passion for drawing and graphic design, his 22-year career at Disney where he led digital transformation initiatives, and his experience with burnout that led to a career reset during the pandemic. Now based in Madrid, Ezequiel explains his methodical four-month brand strategy process that helps entrepreneurs build lasting businesses by shifting from product-centric to customer-centric thinking.Key takeaways:Ezequiel's artistic foundation began with learning patience through formal art classes in Argentina, which continues to influence his work today.During his 22 years at Disney, Ezequiel evolved from a graphic designer to a digital business leader, pioneering many firsts for the company in Latin America.Long-term strategic thinking was embedded into Ezequiel's approach at Disney, where executives had to present 5-10 year plans annually.After experiencing burnout, Ezequiel made the difficult decision to leave his executive career and reset his professional identity during the pandemic.Ezequiel identified that many startups and entrepreneurs lack proper strategic thinking, rushing to execution without adequate foundation.His consulting approach takes 4 months of weekly strategic sessions before execution, helping companies build sustainable brands and business practices.The most significant shift Ezequiel helps clients make is moving from product-centric to customer-centric thinking, which he calls developing a "brand mindset." Daring Creativity. Daring Forever. Podcast with Radim Malinic Show questions or suggestions to [email protected] Latest books by Radim MalinicMindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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