044: Adrienne Darnell, Senior Integrated Producer at 360i

Adrienne Darnell comes on the show to share her own unique style of production and film photography. She is a bold, fearless, creative museum goth and she shares a wealth of hope and advice for driving your own path in a changing industry.   Key Takeaways [:30] Heather introduces Adrienne and asks her to share the story of how she made her way into production and photography from studying to be an English teacher in Alabama. [5:17] A lot of Adrienne's current job is to find new talent; she touches on how her own path informs why she does what she does. [8:06] Treatments are super important especially as competition increases. Adrienne and Heather talk about the increasing ask for curated PDF and the labor-intensive bidding process. [11:39] Instagram is a huge tool for finding photographers — that's where you'll find the new and the unusual — even if she does do meetings and use books and websites. [14:24] Adrienne talks about commercial shoots with inexperienced photographers, it's important that everyone be aware and on-board. [17:01] Heather and Adrienne talk about the changing landscape of portfolio shows. [18:14] Adrienne walks us through her out-of-the-ordinary bidding process; she doesn't follow the traditional rigid format and her creatives trust her. [20:27] The end of the triple bid and the rise of the cost consultant. [22:36] Adrienne's work relies heavily on cooperation between different artists to maximize the reach of every project. [27:17] Motion is a 'sine qua non' condition today. Adrienne shares an Absolut story of motion. [31:23] Adrienne talks about her personal esthetic both as a producer and photographer — is museum goth a thing? [33:57] Adrienne shares important advice for producers starting out and people facing a changing industry. [38:58] "Darnell, find me a freakshow!" is what Adrienne is known for on her team. [39:24] Her favorite thing to do on a Sunday? [40:04] If she wasn't an art producer, she would run a gallery. [40:57] Heather thanks Adrienne for coming on the podcast!   Thanks for listening.   In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode   More about our guest Adrienne Darnell on LinkedIn Adrienne Darnell on Instagram Adrienne Darnell's photography website | art production website   More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

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