056: Karin Onsager-Birch, CCO at FCB West

Karin Onsager Birch is Chief Creative Officer at FCB West in San Francisco. She is creatively responsible for the Levi's and Clarks brands worldwide. Karin is also known for frequent wins at Cannes, the One Show, and YouTube Top 10. Before joining FCB West, she was in London at Blue Hive running Ford's advertising across Europe, and before that at Goodby Silverstein & Partners.   Heather and Karin discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own homes, the necessity of clear communication among everyone involved in productions, challenges of maintaining high levels of creativity while working from home and what clients are doing right now to adjust to this pandemic and repurpose campaigns (e.g. going back through historical work to find the most optimistic and uplifting work that reflects the common good). They also speak about working with clients to completely change campaigns that no longer work in this moment, talking to content creators about the fundamentals of creating right now, productions in other countries that have opened up and how artists can create a trust level with their clients.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com. Visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karin Onsager-Birch, Chief Creative Officer at FCB West on LinkedIn. Mentions:  Create in Place: An online directory of photographers and videographers that are able to create content from within their own homes.   More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

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