What shifts when you stop trying to help everyone and finally build your business around the women you are truly meant to serve? In this episode, I sit down with Sophie Forbes-Johnson, clinical nutritionist and women's hormone specialist, to talk about niching into perimenopause, raising her prices, and building a premium one-on-one offer that actually delivers life-changing results. Sophie shares how her own journey with endometriosis, surgery, and even chemical menopause shaped her passion for women's health and how getting clear on her messaging helped her go from spinning her wheels to selling eight high-ticket packages in just a few months. We unpack the realities of perimenopause, including the symptoms women are told are "normal," why personalized care matters more than ever, and how shifting from scattered offers to one signature six-month program completely changed her business. We also talk about comparison, pricing confidence, and the mindset shift that helped her step into her role as part of the solution in women's healthcare. Tune in to hear: How Sophie transitioned from a 20-year media career into clinical nutrition What her experience with endometriosis and chemical menopause taught her about women's hormones The biggest gaps in perimenopause care and why personalized testing and support matter The symptoms women do not realize are hormone related Why she eliminated scattered offers and committed to one six-month signature program The pricing shift that moved her from 3K to 4.5K packages How she sold eight high-ticket clients by refining her messaging, not posting more The content strategy that actually converted, focused on pain points and real conversations The business boundary that changed everything, no more comparison, only collaboration Connect with Sophie: Instagram: https://www.instagram.com/sophieforbesjohnson/ Website: https://www.sophisticatednutrition.com/ Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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