In this episode of Deciphered, Adam Davis, Associate Partner at Bain & Co, and Maureen Burns, Partner, Bain & Co, are joined by Ather Williams III, Head of Strategy, Digital, Innovation & Enterprise Payments, Wells Fargo to discuss how Wells Fargo continue to innovate, and embrace new technologies, despite a myriad of different influences, as well as being a ‘systemically important financial institution’ in the United States.Timestamps:(02:55) The growth imperative: How do you keep innovating in the largest financial institutions?(05:03) Is there a change in customer expectations from their banks?(07:14) Difference in the younger generation's needs vs traditional customers & serving both(10:44) Top 3 challenges to innovation at Wells Fargo & contextual banking(14:53) Principles & innovations practise adopted by teams at Wells Fargo(20:45) Impact of fintechs on competition & collaboration(24:56) A2A payments & vast adoption(28:22) Exciting new products when thinking about growth areas over the next 3-5 years(32:28) If you were to create an FS startup now, what field of finance would you focus on?Please subscribe to the show so you never miss an episode, and leave us a review if you enjoy the show!You can find Adam Davis hereYou can find Maureen Burns hereYou can find Ather Williams III hereFor more insights from the Deciphered podcast, visit the page on Bain’s website

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