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Decoding AI for Marketing

Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs

30 Jul 2024

Description

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. For Further Reading:Buy The AI ConundrumMMA Global's Decoding AI for Marketers training Listen on your favorite podcast app: https://pod.link/1715735755

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