Decoding AI for Marketing
Episodes
The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
02 Dec 2025
Contributed by Lukas
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA...
SEO Has Been Upended. Here’s What the Future Could Look Like
21 Oct 2025
Contributed by Lukas
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rule...
Scaling Up Your Agentic AI Marketing Team
07 Oct 2025
Contributed by Lukas
Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams...
The Growth of Commerce Media (and What AI’s Got to Do With It)
23 Sep 2025
Contributed by Lukas
Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transactio...
Adobe AI and Keeping Your Brand Safe
09 Sep 2025
Contributed by Lukas
Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need f...
Have You Automated Enough?
26 Aug 2025
Contributed by Lukas
Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving au...
Entering the Age of Supermarketers
12 Aug 2025
Contributed by Lukas
Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can...
How AI Aids Your Go-To-Market Strategy
29 Jul 2025
Contributed by Lukas
Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larg...
The Challenges of AI Marketing in Heavily-Regulated Industries
01 Jul 2025
Contributed by Lukas
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innov...
Marketing Will Be Upended Sooner Than You Think
10 Jun 2025
Contributed by Lukas
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing org...
AI Is Upending Media Planning and Buying
27 May 2025
Contributed by Lukas
Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource manage...
Why AI Isn’t Enough for a Winning Marketing Strategy
13 May 2025
Contributed by Lukas
Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and mo...
AI Adoption and Experiments with Microsoft’s Jen Kattula
29 Apr 2025
Contributed by Lukas
Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to im...
The Next 90 Days of Your AI Rollout
15 Apr 2025
Contributed by Lukas
Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how ...
AI is Changing the Consumer Journey, According to Google and BCG Research
18 Mar 2025
Contributed by Lukas
Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artific...
How US Bank and Supergood Made an AI-Driven Campaign
04 Mar 2025
Contributed by Lukas
Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertis...
The Basics of AI Marketing (And What the Future Holds)
18 Feb 2025
Contributed by Lukas
Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the ...
Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows
04 Feb 2025
Contributed by Lukas
Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience ...
Marketing AI Trends That Emerged from CES
13 Jan 2025
Contributed by Lukas
Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketi...
Embedding Artificial Intelligence in the World’s Largest Companies
03 Dec 2024
Contributed by Lukas
Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to ...
How Teradata Uses AI to Create Brand Stickiness and More
19 Nov 2024
Contributed by Lukas
Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone ...
Truly Understanding Consumer Behavior - with the Help of AI
05 Nov 2024
Contributed by Lukas
Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-le...
The Secret to Success with AI? Building the Right Marketing Organization
22 Oct 2024
Contributed by Lukas
Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s ...
AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
09 Oct 2024
Contributed by Lukas
Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future....
The New Dimensions of Your AI Marketing Technology
10 Sep 2024
Contributed by Lukas
Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing...
Using AI to Champion Consumer Needs
13 Aug 2024
Contributed by Lukas
Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate fo...
Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs
30 Jul 2024
Contributed by Lukas
Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but...
Are You Placing the Right Bets In Your AI Strategy?
02 Jul 2024
Contributed by Lukas
Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his ...
Venture Capital, AI, and Marketing: Where Are The Opportunities?
18 Jun 2024
Contributed by Lukas
Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscap...
Startups like Pictory Tap LLMs to Improve Your Marketing Workflow
04 Jun 2024
Contributed by Lukas
Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency...
MediaMonks is Pushing Marketing Boundaries with AI
21 May 2024
Contributed by Lukas
Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. Th...
The Age of Agents is Coming and It Will Upend Marketing
07 May 2024
Contributed by Lukas
Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and o...
How Salesforce Uses AI and Cloud to Improve Customer Relationships
23 Apr 2024
Contributed by Lukas
Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Sa...
CPG and Why The Best AI Projects Start with a Business Problem
09 Apr 2024
Contributed by Lukas
Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the C...
AI's Influence on Marketing: A Ripple Effect Across All Business Verticals
26 Mar 2024
Contributed by Lukas
Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one ...
How AI is Helping Us Understand and Streamline Messy Customer Data
12 Mar 2024
Contributed by Lukas
Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all co...
What Walmart is Learning About Marketing Tech and AI
27 Feb 2024
Contributed by Lukas
Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights...
Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap
13 Feb 2024
Contributed by Lukas
While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either ...
How AI Startups Can Show Us What’s Next in Marketing
30 Jan 2024
Contributed by Lukas
What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exc...
The AI Takeover and Why Creative Matters More Than Ever
16 Jan 2024
Contributed by Lukas
If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the ass...
Designing Effective AI Tests at Ally (and Measuring Results the Right Way)
02 Jan 2024
Contributed by Lukas
It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, ...
Is AI The New Bar to Clear for Creative?
19 Dec 2023
Contributed by Lukas
AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, sa...
AI Will Infinitely Improve Localization
05 Dec 2023
Contributed by Lukas
Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of wa...
Quick Take: Sam Altman, OpenAI, and Board Drama
23 Nov 2023
Contributed by Lukas
It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in arti...
Are You Leading an AI-Ready Marketing Organization?
21 Nov 2023
Contributed by Lukas
What can marketers learn from digital transformations in the retail space?Ratnakar Lavu became the first ever Global Chief Digital Information Officer...
Why Marketers Have a “Seat at the Table” in the Growth of AI
21 Nov 2023
Contributed by Lukas
Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.Janet Balis is the marketing practice leader at EY...
Introducing: Decoding AI for Marketing
08 Nov 2023
Contributed by Lukas
AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and ...