EP56:Nudge: The Hidden Forces Shaping Your Choices

Why do we choose the cake over the apple, even when we're on a diet? What if the problem isn't your willpower, but the design of the cafeteria?In this episode, we explore the revolutionary idea from Richard H. Thaler's influential book, Nudge. Discover how "choice architecture"—the way options are presented—secretly guides our everyday decisions. We break down how a simple, gentle push can dramatically improve our outcomes without restricting our freedom. Learn to recognize the nudges all around you and, more importantly, how to become a choice architect for your own life to make better decisions effortless.为什么我们明明想减肥，却还是会选择蛋糕而非苹果？如果问题不在于你的意志力，而在于食堂菜单的设计呢？在本期节目中，我们将深入探讨理查德·塞勒的革命性著作《助推》中的核心思想。你将发现“选择架构”——即选项的呈现方式——是如何在我们毫无察觉的情况下，引导着我们日常的每一个决定 。我们将为你拆解，一个简单的“助推”如何在不限制你自由的前提下，极大地改善我们的最终选择 。学习识别你身边的助推，更重要的是，学习如何成为自己人生的“选择架构师”，让做出正确决定变得毫不费力。书籍信息: 书名: Nudge 作者: Richard H. Thaler 出版日期: 2021年9月14日

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